AvertAI

Privacy Policy

Last updated: 16 March 2026

1. Introduction

AvertAI (“we”, “our”, or “us”) is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, and protect personal information when you visit our website or contact us regarding our services.

We process personal data in accordance with:

  • UK General Data Protection Regulation (UK GDPR)
  • Data Protection Act 2018
  • Privacy and Electronic Communications Regulations (PECR)

2. Who We Are

AvertAI provides consultancy services in areas including:

  • AI governance
  • AI risk management
  • ISO/IEC 42001 advisory services
  • organisational AI compliance frameworks

For the purposes of data protection law, AvertAI is the data controller for personal data collected through this website.

If you have any questions about this policy or how your data is handled, please contact:

Email: [email protected]

3. Information We Collect

We may collect and process the following types of personal data:

Information you provide

When you contact us through forms or email, we may collect:

  • Name
  • Email address
  • Organisation name
  • Telephone number (if provided)
  • Any information you include in your message

Automatically collected information

When you visit our website, we may collect limited technical information such as:

  • IP address
  • browser type
  • device information
  • pages visited and time spent on pages

This information is used to analyse website performance and improve the user experience.

4. How We Use Your Information

We may use your information to:

  • respond to enquiries
  • provide consultancy information or proposals
  • improve our website and services
  • maintain website security
  • comply with legal or regulatory obligations

We do not sell personal data to third parties.

5. Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases:

Legitimate interests

To respond to enquiries and communicate with potential clients.

Consent

For optional analytics cookies or other tracking technologies where required.

Legal obligations

Where processing is necessary to comply with applicable law.

6. Cookies

Our website uses cookies and similar technologies.

Cookies help us:

  • ensure the website functions correctly
  • understand how visitors use the site
  • improve performance and usability

Where required by law, cookies that are not strictly necessary will only be used with your consent.

Further information is available in our Cookie Policy.

7. Data Sharing

We may share limited personal data with trusted service providers who assist in operating our website and business, such as:

  • website hosting providers
  • analytics providers
  • email service providers

These providers are required to protect personal data and process it only on our instructions.

We do not sell or rent personal information.

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected.

Enquiry information is typically retained for up to 24 months, unless a business relationship develops which requires longer retention.

9. Data Security

We take reasonable technical and organisational measures to protect personal data against unauthorised access, loss, or misuse.

These measures include:

  • secure hosting environments
  • access controls
  • encryption where appropriate

10. Your Rights

Under UK data protection law you have the right to:

  • request access to your personal data
  • request correction of inaccurate information
  • request deletion of your personal data
  • restrict or object to certain processing
  • request transfer of your data to another provider (data portability)

Requests can be made by contacting us using the details below.

11. Complaints

If you believe your personal data has been handled improperly, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

Website: https://www.ico.org.uk

12. Contact

If you have questions about this Privacy Policy or how we handle personal data, please contact:

Email: [email protected]
Website: https://avertai.co.uk

13. Changes to this Policy

We may update this Privacy Policy from time to time.

Any updates will be published on this page with an updated revision date.